In a rapidly evolving global environment, the three macro trends that we identified for the future of luxury remain more important than ever.
The question is: Which luxury brands will be the best at this balancing act between adapting to new luxury paradigms in an uncertain context while successfully preserving their brand identity? Amid global headwinds-economic, geopolitical, and monetary-luxury brands must remain agile, however. Luxury brands are still performing well, demonstrating once again the luxury market’s resilience. They are at the center of what matters to modern affluent consumers. They each drive substantial online conversations across social media channels and search. Our ranking has, over the years, become an important and reliable indicator of future performances for the world’s best luxury brands.ģ0% of global luxury sales will take place online by 2025.Įvery luxury brand on our list is enjoying significant customer attention. This is the fifth consecutive year that Luxe Digital is publishing a list of the top luxury brands online ordered by popularity. Now maybe more than ever before, digital activations are lifesaving for many luxury brands-Even the most digitally averse brands are now embracing online channels to reach and engage with younger affluent consumers. The online popularity of the best luxury brands in the world is a dependable predictor of future sales.
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